Ora Technologies, a digital platform based in Casablanca, has secured $7.5 million in Series A funding to develop Morocco’s first fully integrated superapp.
The funding round was led by Azur Innovation Management, joined by three other Moroccan investors, raising Ora’s total disclosed capital to $11.9 million since its launch in 2023.
This raise Morocco’s largest publicly confirmed Series A in tech this year, signals rising local investor interest in supporting digital infrastructure designed specifically for Moroccan users.
Central to Ora’s services is Ora Cash, a mobile wallet that supports peer-to-peer transfers, bill payments, QR code purchases, and cash withdrawals at more than 5,000 agent locations nationwide.
Founder and CEO Omar Alami says Ora addresses the core issue of digital fragmentation. “Our platform mirrors how Moroccans interact with money, goods, and one another, merging cash, technology, and community,” he explained.
Ora offers support for Darija, French, Arabic, English, and Spanish, enabling it to connect with diverse users across both rural and urban areas.
The platform also features KooulMaroc, its food delivery and e-commerce arm alongside messaging and marketplace tools, positioning Ora as one of the few North African startups pursuing a large-scale, superapp model akin to WeChat or Gojek.
Since its beta launch, Ora has recorded over 300,000 downloads, a modest yet significant figure in a country where mobile payments are still emerging and much of the population remains unbanked.
Through partnerships such as its collaboration with M2T, a subsidiary of Banque Centrale Populaire, Ora has expanded its reach among underserved users, providing a digital gateway to financial services that are typically inaccessible.
The funding will be used to upgrade Ora’s technology infrastructure, accelerate user acquisition, and support expansion into additional regions.
Early indicators suggest Ora may further expand into financial services, potentially introducing products like microcredit.
What makes Ora notable isn’t just its range of products, but the broader shift it represents Moroccan investors historically favored real estate and other low-risk sectors.
Ora’s funding round signals a growing appetite for scalable tech platforms with nationwide relevance. Though international capital remains scarce in Morocco’s tech ecosystem, this investment suggests that local investors are starting to place greater value on digital innovation.
As Morocco advances its digital economy ambitions, platforms like Ora are poised to influence how consumers interact with services ranging from food delivery and finance to e-commerce.
While it’s still uncertain whether the superapp model will achieve widespread adoption, Ora Technologies stands out as one of the few making an early move—bolstered by local investor support.
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